OUTDOOR AND TRANSIT MEDIA
From billboards and transit advertisements to street furniture and digital displays, outdoor gives brands powerful and versatile platforms to meet audiences in the open. We use tools that target specific locations, so visibility lands where the brand needs it.
From our recent work
What this covers
- Billboards and hoardings
- Transit and station advertising
- Street furniture and in-market displays
- Digital out-of-home screens
- Site selection, artwork and installation
Where it sits
Outdoor Media is one of eight things we do, and it rarely travels alone: a film needs a media plan behind it, a campaign needs creative that holds up in print and on a phone. We work across all of them from our studios in Mumbai and Dubai, which is what makes us an integrated agency rather than a specialist one.
Who we do this for
Four sectors, each with its own conditions - the language a farmer buys in, the approvals a state body works through, the second a shopper gives a shelf, the specification an engineer signs off.
Clients
THE BRANDS WE WORK WITH
Questions
About Outdoor Media
- What outdoor formats does More Idea handle?
- Billboards and hoardings, transit and station advertising, street furniture and in-market displays, and digital out-of-home screens - including site selection, artwork and installation.
- Do you choose the sites or do we?
- We do the site selection as part of the plan, based on who passes the site rather than on the size of the panel. Clients are welcome to specify sites they already want; we will say plainly if we think a site will not deliver.
- Can outdoor work for a rural or semi-urban campaign?
- Yes, and often better than in a metro. In-market displays, dealer boards and site-specific outdoor near mandis and dealer networks reach an audience that mass media reaches expensively, which is why it recurs in our agriculture work.
- Do you produce the artwork as well as book the space?
- Yes. Artwork, production and installation are handled with the buy, so the panel that goes up is the one that was designed and it goes up on schedule.