CREATIVE SERVICES AND CAMPAIGN DESIGN
Our creative services cover a broad range of impactful print media and print advertising, and carry the same idea through to performance: carousels, videos and single-image creatives for Facebook, and reels for YouTube and Instagram. We work towards turning that content into conversions.
Creative Services we have made
What this covers
- Campaign key visuals and art direction
- Print advertising for newspapers and magazines
- Social media creatives: carousels, statics, reels
- Performance ad creative for Facebook, Instagram and YouTube
- Packaging and collateral design
Where it sits
Creative Services is one of eight things we do, and it rarely travels alone: a film needs a media plan behind it, a campaign needs creative that holds up in print and on a phone. We work across all of them from our studios in Mumbai and Dubai, which is what makes us an integrated agency rather than a specialist one.
Who we do this for
Four sectors, each with its own conditions - the language a farmer buys in, the approvals a state body works through, the second a shopper gives a shelf, the specification an engineer signs off.
Brands we have made campaign creative for
Clients
THE BRANDS WE WORK WITH
Questions
About Creative Services
- What creative work does More Idea produce in-house?
- Campaign key visuals and art direction, print advertising for newspapers and magazines, social creatives including carousels, statics and reels, performance ad creative for Facebook, Instagram and YouTube, and packaging and collateral design.
- Can you create the same campaign in more than one language?
- Yes. We regularly adapt campaigns into Hindi, Marathi and other regional languages, which for agricultural and government work is the point rather than an afterthought - the version a farmer or a citizen sees is the one that has to work.
- Do you make creative for performance campaigns as well as brand campaigns?
- Both, and deliberately from one idea. The key visual that runs in the newspaper and the carousel that runs on Meta come from the same thought, so the brand does not look like two different companies depending on where you meet it.
- Can you work with our existing brand guidelines?
- Yes. Where a brand book exists we work inside it; where one does not, or where it has drifted, the consistency check is part of what we do. Several of our clients came to us with strong guidelines and needed execution, not a rebrand.