FMCG, FOOD AND CONSUMER BRAND MARKETING
Consumer brands are decided in seconds, on a shelf or on a feed. The work has to hold up at both distances: a pack that earns the pick-up, and a campaign that put the brand in mind before the shopper got there. We handle both ends, from packaging through to the film and the media behind it.
What we do in this sector
- Brand identity and packaging design
- Campaign films and festive creative
- Retail and point-of-sale material
- Social media, content and influencer work
- Print and outdoor for regional markets
- Performance campaigns for e-commerce and D2C
The services behind it
- Creative ServicesCampaign creative from More Idea: print advertising, key visuals, social creatives and performance ads for Facebook, Instagram and YouTube.
- Digital MarketingPerformance digital marketing from More Idea: Meta and Google ads, WhatsApp and email marketing, influencer campaigns and SEO, run for return.
- Advertising FilmsAdvertising films by More Idea: television commercials, online video and cinema advertising, produced end to end from our Mumbai studio.
- Experiential MediaExperiences and activations from More Idea, built to be felt rather than skipped: on-ground formats that leave people with something.
Brands we have done this for
Other sectors we work in
Questions
About FMCG, food & consumer
- Which consumer brands has More Idea worked with?
- Wagh Bakri Tea Group, Mahananda Milk, Tirupati Edible Oils and Anjali Kitchenware. Each has a case study on this site.
- Do you design packaging as well as run campaigns?
- Yes. Brand identity and packaging design sit alongside the campaign work, which matters for FMCG because the pack is often the only advertising a shopper sees at the moment of choosing.
- Can you handle regional market campaigns?
- Yes. Print and outdoor for regional markets, in regional language, is a regular part of our consumer work, as is festive creative timed to the market rather than to a national calendar.
- Do you run performance campaigns for D2C and e-commerce?
- Yes, alongside the brand work. The two are planned together so that the campaign that builds the brand and the campaign that converts are not pulling in different directions.