AGRICULTURE AND AGRI-INPUT MARKETING
Agriculture is the sector we have worked in longest. Seed, crop protection and agri-input brands reach an audience that buys on trust, seasonally, often far from a city and rarely in English - so the work has to travel through regional language, demonstration, dealer networks and word of mouth as much as through media.
What we do in this sector
- Campaigns in regional languages, built for rural and semi-urban audiences
- Product and benefit films for seeds, crop protection and inputs
- Dealer, distributor and retailer communication
- Demonstration, mela and on-ground activation material
- Packaging and point-of-sale for agri products
- Seasonal media planning around sowing and harvest cycles
The services behind it
- Advertising FilmsAdvertising films by More Idea: television commercials, online video and cinema advertising, produced end to end from our Mumbai studio.
- Creative ServicesCampaign creative from More Idea: print advertising, key visuals, social creatives and performance ads for Facebook, Instagram and YouTube.
- Brand StrategyBrand strategy and strategic planning from More Idea, Mumbai: identity, positioning and long-term goals, with everything aligned behind one image.
- Outdoor MediaBillboards, transit advertising, street furniture and digital displays, planned and produced by More Idea for specific locations and audiences.
Brands we have done this for
Other sectors we work in
Questions
About Agriculture & agri-inputs
- Which agriculture brands has More Idea worked with?
- Rallis India, Syngenta, UPL, Mahyco, Advanta, Dhaanya Seeds, Mahabeej, US Soy and USSEC. Each has a case study on this site.
- Do you produce agricultural campaigns in regional languages?
- Yes, and it is usually the requirement rather than an option. Campaigns for seed, crop protection and agri-input brands are built for rural and semi-urban audiences in their own language, because the version the farmer actually sees is the one that has to work.
- Do you handle dealer and distributor communication as well as farmer-facing work?
- Yes. Dealer, distributor and retailer communication is a distinct part of agri marketing - the dealer is frequently the person the farmer trusts - and we plan it alongside the consumer-facing campaign.
- Can you plan media around the crop calendar?
- Yes. Seasonal media planning around sowing and harvest cycles is standard for this sector; a campaign that peaks at the wrong point in the season reaches the right audience at the wrong moment.