GOVERNMENT AND PUBLIC SECTOR CAMPAIGNS
Public sector work answers to a different brief: the audience is everybody, the language is often more than one, and every rupee is accountable. We have run campaigns for state bodies and national institutions, where approvals, tender processes and public scrutiny are part of the job rather than an obstacle to it.
What we do in this sector
- Public awareness and information campaigns
- Tourism and destination promotion
- Multi-language creative for state-wide audiences
- Print, outdoor and radio for mass reach
- Event, exhibition and on-ground material
- Work that fits tender and approval processes
The services behind it
- Creative ServicesCampaign creative from More Idea: print advertising, key visuals, social creatives and performance ads for Facebook, Instagram and YouTube.
- Outdoor MediaBillboards, transit advertising, street furniture and digital displays, planned and produced by More Idea for specific locations and audiences.
- Advertising FilmsAdvertising films by More Idea: television commercials, online video and cinema advertising, produced end to end from our Mumbai studio.
- Media Planning & BuyingMedia planning and buying across Google, Facebook and LinkedIn ads and offline media, so the budget follows where the audience actually is.
Brands we have done this for
Other sectors we work in
Questions
About Government & public sector
- Which government bodies has More Idea worked for?
- Maharashtra Tourism, MIDC, LIDCOM, Indian Railways and the Government of Maharashtra. Each has a case study on this site.
- Are you set up for tender and approval processes?
- Yes. Public sector work runs through approvals, tender processes and public scrutiny, and we treat those as part of the job rather than as an obstacle to it.
- Can you produce multi-language campaigns for a state-wide audience?
- Yes. Public information and awareness campaigns usually have to run in more than one language to reach everybody they are accountable to, and we produce them that way.
- What media do you use for public awareness campaigns?
- Print, outdoor and radio carry most of the mass reach, supported by event, exhibition and on-ground material where the message needs to be explained rather than only announced.