INDUSTRIAL AND B2B MARKETING
Industrial buyers are specialists, and the sale is long. The job is rarely awareness for its own sake: it is explaining a technical product clearly to engineers, distributors and procurement teams, and being visible at the trade events and in the trade media where those decisions actually start.
What we do in this sector
- Product and capability communication for technical audiences
- Corporate films and plant films
- Catalogues, brochures and technical collateral
- Exhibition and trade-show presence
- Distributor and channel material
- LinkedIn and trade-media campaigns
The services behind it
- Brand StrategyBrand strategy and strategic planning from More Idea, Mumbai: identity, positioning and long-term goals, with everything aligned behind one image.
- Creative ServicesCampaign creative from More Idea: print advertising, key visuals, social creatives and performance ads for Facebook, Instagram and YouTube.
- Advertising FilmsAdvertising films by More Idea: television commercials, online video and cinema advertising, produced end to end from our Mumbai studio.
- Media Planning & BuyingMedia planning and buying across Google, Facebook and LinkedIn ads and offline media, so the budget follows where the audience actually is.
Brands we have done this for
Other sectors we work in
Questions
About Industrial & B2B
- Which industrial and B2B clients has More Idea worked with?
- Rappid Valves, GS Caltex and Lubrizol. Each has a case study on this site.
- How is B2B marketing different from consumer work here?
- The buyer is a specialist and the sale is long, so the job is rarely awareness for its own sake. It is explaining a technical product clearly to engineers, distributors and procurement teams, and being present where those decisions start.
- Do you produce technical collateral?
- Yes - catalogues, brochures and technical collateral, along with corporate and plant films and distributor and channel material.
- Where do you place industrial campaigns?
- Trade events and trade media carry most of it, supported by LinkedIn campaigns aimed at the specific roles that specify or approve the purchase.