INNOVATIVE MEDIA AND NEW FORMATS
We innovate with new creative approaches and technologies that produce and deliver interactive, captivating content across platforms and formats. The aim is engagement that feels customised and personal rather than broadcast.
From our recent work
What this covers
- Interactive and immersive formats
- Personalised and dynamic creative
- Technology-led campaign ideas
- New platform pilots
- Production of the formats we propose
Where it sits
Innovative Media is one of eight things we do, and it rarely travels alone: a film needs a media plan behind it, a campaign needs creative that holds up in print and on a phone. We work across all of them from our studios in Mumbai and Dubai, which is what makes us an integrated agency rather than a specialist one.
Who we do this for
Four sectors, each with its own conditions - the language a farmer buys in, the approvals a state body works through, the second a shopper gives a shelf, the specification an engineer signs off.
Clients
THE BRANDS WE WORK WITH
Questions
About Innovative Media
- What counts as innovative media?
- Interactive and immersive formats, personalised and dynamic creative, technology-led campaign ideas and new platform pilots - and the production to deliver them, not only the proposal.
- Is this just new technology for its own sake?
- No. The reason an unfamiliar format works is that attention is cheap to buy and expensive to hold; a format nobody has learned to skip earns a second look. If a conventional channel will do the job better, we will say so.
- Would you pilot a new platform for us?
- Yes, as a defined pilot with a clear question attached to it, run alongside the channels already working rather than in place of them.
- Do you build the interactive work yourselves?
- Production of the formats we propose is part of the service, so an idea is not handed over as a deck for someone else to make real.